We were commissioned to develop the brand identity for Refresh Digital Advertising agency prior to the company launch. The brief from the client was to develop a brand mark what was visually refreshing as the flavour of the lime fruit.

To reflect both the shape of the lime and a web browser's 'refresh' button this graphic device was developed to communicate both concepts.

Green was chosen as the main color for the brand identity, not only to reflect the colour of the lime fruit, but because it is also one of the constituent colours that monitors use to create on-screen images, therefore ensures luminance and vividness of display.