Digital Reach is an Irish-owned company specialising in the rapidly emerging mobile Internet market. Digital Reach specialises in mobile publishing and offers a full service including advertising sales, mobile apps, mobile internet sites and ad-serving technology.
Digital Reach offers a unique combination of skills helps monetise the internet offering new opportunities for mobile marketing and advertising and help Irish companies manage and exploit new digital formats.
Following on from the development of the Adforce.ie brand identity, we were commissioned to develop the identity for sister company Digital reach. Taking the established icon for a mobile app - the square with rounded corners - a strong visual mark was developed utilising these shapes and colour to communicate a multifaceted approach of Digital Reach's business and the concept of interaction by the end user with the tactile aspect of the mobile device.