Adforce.ie specialise in digital advertising sales & service and provide a single point of contact for media agencies and brands wishing to engage in advertising across a number of the mobile Internet sites.

Adforce partner with advertisers who want to reach the widest number of mobile phone users and help generate revenue for website publishers through advertising.

We were commissioned by the client to develop the brand identity during the pre-launch phase of the company. The development if the Adforce identity involved engaging with the client and establishing their target market and end-user service.

As the M-Dot top level domain prefix signifies a mobile site to the user, this typographic solution was chosen for the development of the mark. This ensures that Adforce gains ownership of the 'M-Dot' and becomes synonymous with the development mobile services.