Adforce is a new platform for mobile advertisers and provides advice and solutions to help publishers and brands optimise opportunities in mobile advertising.

The identity reflects the move to the “m.” (M-Dot) platform for mobile publishing and mobile websites optimised for hand held devices.

Digital Reach produces content for mobile and hand held devices and recently launched the very successful RTE News iPhone App which is available free to download on iTunes or via Apple’s App Store.

This identity was developed to reflect the tactile feel of an App interface, and this is communicated through the use of interacting tablet shapes, reflecting the established icon shape of the App itself.